HomeDigital MarketingChoosing The Right Domain Name - As Difficult As Naming Your Firstborn?

Choosing The Right Domain Name – As Difficult As Naming Your Firstborn?

Do you have kids? Or maybe you have a pet?

Then you know what it is like to choose a good name. You tear your hair out, lie sleepless at night and I do not know everything.

The same can be for you who are going to buy a domain for the company or your new project.

What to do? How to think? What if you think – but still think wrong?

Then you stand there with your Monday copy to the domain.

So before you rush out and choose your domain name or the name of your new website, it is good to consider a number of things. In that article, we will therefore go through most of what you need to think about when it comes to domains and domain registration. And the right domain can definitely help you become more successful when it comes to your digital marketing.

Quick Course Or You Who Are Going To Buy A Domain

Quick Course Or You Who Are Going To Buy A Domain
Choosing The Right Domain Name

For those of you who are not so fond of long reading, here is a short summary and short advice on what you should think about when buying a domain. Note that this is completely unscientific advice. And if you want to immerse yourself in the world of domains, just read on in the article.

The domain you buy should have a meaningful name (ie not be a cryptic combination of letters), have the same name as your company/business, not be too long (67 characters is the absolute maximum length) do not have hyphens, preferably do not have a prefix/suffix and have the .se or .com top-level domain.

Like that. Let us now immerse ourselves in the domain jungle. And you – do not forget to also fix web hosting for your new website. If you want to stay in Sweden, I recommend City Network or Binero, but there are also many foreign-based web hosts where you can host at a good price. Also, keep in mind that you often get what you pay for.

Your Domain Name Should Be Your Website Name

Naming your website after your domain may be obvious to some of you, but then you may be surprised at the fact that not all websites are named after the domain name even when the webmaster owns that domain name.

Naming a site after the site’s domain name is important for the simple reason that when people think of your site, they will think of its name. If your name is also your address, they automatically know where to surf.

For example, when people think of Binero.se (a web host for those of you who do not know), they do not have to wonder what address to type in their browsers to get there. The name of the website and the company is also the URL.

What if your business (or website) is called “Spot”, but someone else has that domain name. Instead, you have an obscure domain name such as “mittforetag.se”. What happens then when your customers suddenly find out that Spot has a product they want and enter “www.spot.se”? Well, they will end up on another company’s, maybe your competitor’s, website. A lost sale in other words. So keep that in mind when buying a domain.

In the modern internet world where people automatically turn to the web for information, it pays to buy a domain that reflects your website or business. It simply means fewer things for your customers or visitors to remember.

Also, you do not seriously believe that they will try to memorize an unrelated link just because you want them to, do you? The only ones who remember the URL are you and your competitors who want to compare with you in terms of prices and so on.

If You Can Not Buy The Domain You Want

What happens if you can not get the name you want when it’s time for domain registration? It really depends on how attached you are to that particular name.

If you have an existing brand that you are known for, you probably will not want to skip that name just because you could not get Choosing The Right Domain Name. It has probably taken you a lot of time and money to both establish and make the name known. In that case, you may want to try to buy the domain from the current owner.

Check the “whois” information (ie who owns the domain?) For the domain in question and contact the person listed to see if they are willing to sell it. Be aware that they will probably want to charge a higher amount than you normally have to pay when you buy a new domain (provided they want to sell it at all).

On the other hand – if you have just started your business, you may prefer the cheaper option of first trying to get a domain name and then naming your website (or your company) after the domain you purchased. Say that you have been given the domain name “spot.se”, then your website and your company can have the name “Spot” or “spot.se”. This approach may seem a bit backward, but it’s the reality if you do not want to be a loser on the Internet.

Generic Designation Or Brand Name?

Generic Designation Or Brand Name?
Choosing The Right Domain Name

There are people who seem to think that your Choosing The Right Domain Name really must have a generic name like “husvagnar.se” if you sell a caravan. Think, for example, of how much money the generic names are sold for. For example, the domain “sex.com” recently entered the Guinness Book of Records as the world’s most expensive domain when it was sold in November 2010 for 13 million dollars (approximately SEK 83 million).

Other treasures are “insure.com” ($ 16 million in 2009), “fund.com” ($ 9.99 million in 2008) and “business.com” ($ 7.5 million in 2006).

In Sweden, “spel.se” was sold for SEK 2.1 million tops in 2009. Luckily there are cheap domains left to buy… But speaking of generic names vs brands – if you are looking for a caravan you will probably already have some brands in mind and rather test sites like kabe.se or solifer.com rather than just husvagnar.se? Or?

Therefore, I personally think that a Choosing The Right Domain Name that matches your brand is very important. The very name you use to promote your product is the name you want as a domain because it is the first thing that people will try to type into their browsers. It is also the easiest for them to remember and what is easy to remember will most likely be tried than difficult or obscure domain names.

Should You Choose A Long Or Short Domain Name When Buying A Domain?

Your domain name can be up to 67 characters long. Therefore, you do not have to settle for a shady domain name like “smav.se” when you buy a domain if you really mean “SpotMusicAndVideo.se”.

With that said, scholars seem to be debating whether a long or short domain name is better.

Some argue that shorter domain names are easier to remember, easier to type, and significantly less susceptible to keyboard errors. For example, “spot.se” is easier to remember and has a lower risk of spelling errors than “samlaallakompisarpaensajt.se”.

Others believe that a longer domain name is often easier for human memory – for example, “sakpes.se” is a sequence of independent letters that are difficult to remember and write correctly, while if we extend it to its long-form “SamlaAllaKompisarPaEnSajt.se, It’s easier to remember the domain name.

Some of these arguments are actually academic, believe it or not. It is becoming increasingly difficult to get hold of short, meaningful domain names. I have not checked, but I am pretty sure that names like “kopabil.se” and “oppen.se “have been sold for a long time. But if you manage to get a short name when you buy a domain, the key is to make sure that it is a meaningful combination of characters and not the obscure “sakpes.se” as in the crossed example above.

Long domain names that have your website keywords in them also have an advantage because they often rank better in a number of search engines such as. Google. It benefits keywords that are also in your domain name. For example, if you have a website about free computer games with a domain name such as gratisdatorspel.se, it may rank better in a search for “free computer games” than a site called e.g. gratisargott.se.

So what would I choose if I were to buy a domain? I would bet on a shorter name if I can get a meaningful one among so far vacant domains, but I’m no stranger to a longer name. However, I want to avoid extremely long domain names that are upwards of 67 characters.

Apart from the obvious problem that people would not be able to remember such a long name, it would also be difficult to write it and to try to fit it as a title on a website.

Domain Name With Hyphen

The next question is whether to buy a domain with a hyphen in it? There are a few things to keep in mind:

Cons

1. It is easy to forget hyphens when writing a name. Many users are used to writing things like gratisdatorspel.se, but not gratis-datorspel.se. These people will most likely omit the hyphen and therefore end up on your competitor’s site. There is also a risk that they will link to the wrong site if they want to link to you.

2. When people verbally recommend your site to their friends, a hyphen in Choosing The Right Domain Name will lead to more potential errors than when the name does not contain hyphens. How do you think e.g. your visitors will refer to your website if it is called “Spot-Musik-och-videos.se”?

They will say, “I was in on Spot music and video point watch yesterday. It was cruel. ” When their friends then remember this later, they may write “Spotmusikochvideos.se” in their browsers. Sisådär.

3. It’s hard to write. Enough said.

Benefits

1. Search engines can better distinguish your keywords and thus give your site a better place in the search results for the keywords that appear in your domain name.

The name without a hyphen may not be available. This way, you will at least get the name you want when you buy a domain.

Personally, I prefer names without hyphens if I can, but I guess it depends on your domain name and your situation.

Plural, Prefix And Suffix When Buying A Domain

Plural, Prefix And Suffix When Buying A Domain
Choosing The Right Domain Name

When you can not get the domain name you want, some companies that you can use for domain registration will suggest alternative forms of the name you wrote. If you e.g. wanted hemsida.se and it is taken (it is of course) the domain registrar can suggest forms such as:

  • hemsidanu.se
  • minhemsida.se
  • hemsidor.se

and the like unless these are also already taken. The question is whether you should take them?

My personal opinion is that if you use prefixes and suffixes in the domain name, you must always remember to market your website with the full form of the name. Otherwise, people will probably forget the important “now” or “mine”. Therefore, you should always market your websites as “minhemsida.se” and “kopbilnu.se” in their full form instead of just “Website” or “Buy a car” (without the extension).

I would not take the plural form of the domain name (eg bananer.se) if I can not also get “banan.se”, because the risk that the visitor does not write “you” in the name is very great.

SE, COM, ORG, NET Etc?

A common question people ask themselves when they can not get ”. see “or .com as the domain for the domain name, but find”. not ”,”. org ”or other top-level domains that are available (such as .biz, .nu, .info, etc.) – some may even consider other country domains such as .dk, .de, etc. Should you try these?

The answer is not as simple as you might think. If your website or business addresses the local market, such as a pizzeria, a skincare salon, or the like, it makes sense to have a country-specific domain. You benefit from having such a local domain because the people in your country know they are dealing with a local business, which is what they want.

But what if you have a website or company that caters to an international audience? There are actually many different opinions on this. Here are some of the most common.

The first school thinks that it is better than the domain name you really want, “my perfect domain” even if it has a top level domain such as “.net”, “.org” or someone else than that you choose an obscure domain name when you buy domain for the simple reason that you can not get your first choice. So they would settle for domain names like “minperfektadoman. cc” or “minperfektadoman.net” or something else.

Another school believes that ”. net “and”. org ”are actually quite acceptable domain names. For some, “.org” actually describes that their organization is non-profit. Therefore, you often see different organizations with .org domains. People who work with affiliate marketing also tend not to be so careful with the top-level domain as long as they get hold of .se, .com, .net or.org.

Others are not content with anything other than “.com” or “.se”. As a basis for their arguments, they have referred to the algorithms that browsers use to find a website when a user only types a name as “Spot” in the browser. Apparently the browser searches for the domain names “spot.se” and “spot.com” before trying with “spot.net”, etc. With this in mind, people who do so will come to your competitor’s website if you do not also own the top level domain ” . see “and” .com “.

Even if people do not rely on their browsers when it comes to completing what they write, many assume that a page simply has the top-level domain “.se” when writing a domain name. So if your company is called “Spot”, they will just assume that your domain name is “spot.se” rather than “spot.net” or something else less common. So one more thing to keep in mind when buying a domain…

As you can see, there are actually good reasons to accept both of the above views. An addition to the above argument is also that if you buy a domain name with an extension other than “. see ”, make sure you market your business or website with the full domain name.

If your domain name e.g. is “gratisdatorspel.net” so be sure to call it “gratisdatorspel.net” and not “gratisdatorspel” when promoting your website or business. Otherwise, people will assume that you have “.se” as the top-level domain and go to the wrong site.

Another discussion that is constantly going on is whether to use .info domains or not as it is sometimes associated with spam and rogue websites. Personally, I have seen sites with .info that rank well on Google, but can neither say no nor begin the matter.

Conclusion When It Comes To Buying A omain

Congratulations, you have finally come to the end of this domain discussion. Good work! Hope you are not completely lost in all the different arguments. And let me repeat the most important point in this article about buying a domain: get the domain name you want before starting your website or business. Do not make the mistake of trying to rebuild your domain name into your business or website afterward. 

Good luck!

Also Read: 5 vital skills for today’s digital marketers

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